When setting up a natural referencing strategy (or SEO strategy), having a high-performance site is essential in order to be able to hope to position yourself on the first page of Google. Many blocking factors can hinder the performance of your site and affect the user experience of it. In order to support you in your SEO strategy, I offer you my services to improve the technical aspect of your site.
A few factors to consider when performing a technical SEO audit of your site.
The loading speed of your site
It’s no longer a secret that Google emphasizes the user experience of sites in order to offer its visitors quality content that is easily searchable. Having a site that loads quickly is therefore important in order to gain valuable positions in the search results.
The recurring example is that of an Internet user trying to access your site via his smartphone when there is not much network. If when accessing your site the user sees a blank page for several seconds, it’s a safe bet that he will leave your site before even seeing its content.
- To optimize the loading time of your site, there are many solutions:
- Minification of javascript and css files.
- Optimizing the weight of your images.
- The use of server modules such as the page_speed module developed by Google.
- Optimization of your server’s response time.
- And many others.
Among all the solutions at your disposal, it is necessary to make a choice in order to optimize the loading time of your site, without having to invest thousands of euros in development.
I support you in optimizing the time of these procedures.
Have a responsive, mobile-friendly site
Today, more than half of internet searches are done on mobile , so it is important that the user experience of your site is impeccable on all devices (computer, tablet and mobile).
To help you in this process, Google offers a mobile optimization test tool . Although very useful, this tool only shows the visible face of the iceberg and it is necessary to deepen the subject in order to allow you to obtain a user experience which will allow you to convert your visitors into prospects, then into customers .
Using an online SEO Company with strong technical skills will allow you to reduce the number of stakeholders on your project. In addition, I can, depending on your needs, support your teams or technical service providers when performing speed optimizations or take care of it myself.
You are thus guaranteed that the SEO recommendations will be respected and that the potential of your website will be exploited to its maximum.
Organization of your html code
The html markup of your site is very important when performing seo optimizations . Having a clear structure will allow Google to better understand your site and therefore promote the positioning of your site in the search engine. There are dozens, even hundreds of points to check, here are the main ones:
- Does your site have a title tag and a meta description tag?
- Are the titles of your content well organized (use of h1,h2,h3…)
- Do your images all have a tags
- Are you using the strong, em, span tags wisely?
- Have you integrated the open:graph meta?
In addition to these different points, you have the option of using enriched data in your page. This data can be integrated in different ways and helps tell Google what your page is about. Does your page present an article, a service, a company or an event? Many markups are available, you can consult the exhaustive list on the site schema.org
The use of javascript
JavaScript is a programming language that runs on the web user’s browser. This language makes it possible to add dynamic functionalities to your page, but a bad use of this one can harm your referencing. Indeed, javascript errors can block the loading of the page and prevent Google from reading your site. Many techniques exist to ensure that your site, even if it uses javascript, is easily indexed by Google.
Technical SEO audit of your site
The SEO analysis of your site requires special skills . I propose to accompany you in the optimization of this one. Whether your site is under development or has already been online for several years, it is important to take all these parameters into account in order to gain visibility on search engines. Do not hesitate to contact SEO Services Company for more information on my services.
To know more
- Technical SEO analysis
- Log analysis
- Tree Optimization
- Analysis of a search result page
- Semantic analysis
- Link strategy
