Paid media is important if your goal is to increase brand awareness, generate leads, increase sales, instant result driven, etc. Paid media marketing ensures that your audience is aware of your presence. Put yourself in front of your audience through data-driven campaigns on platforms like Facebook, Instagram, YouTube, Amazon, Google, LinkedIn, Twitter, Snapchat and Pinterest. This means you have complete control over your paid media campaigns.
Creating and executing a successful paid media strategy is not as difficult as you might think. Setting up a successful paid media foundation and building it over time can increase your ROI and importantly increase conversions.
What is a paid media strategy?
The definition of paid media, also known as PPC, is a marketing strategy that promotes content externally and typically involves paid placements such as pay-per-click or display advertising. The goal is to attract targeted customers looking for a service or product and direct them down your content funnel and buyer journey.
5 tips to create a successful PPC strategy
Learn how to increase brand awareness, generate clicks, improve web traffic and convert users through a hassle-free paid media approach from goal setting to competitor analysis, audience stacking and landing page optimization. Explained below are 5 tips to create a successful PPC strategy for your business:
1. Determine the goals and budget for your paid marketing campaign
Unlike organic marketing strategies, you need to budget for paid media campaigns. This can be one of the biggest hurdles a business has, especially when developing a paid media strategy for the first time. This can be done via thoughtful media planning and buying. Defining goals is an important part of measuring paid media success. If your goal is to build brand awareness, are impressions the only metric you use to measure success? Or maybe you care more about conversions. But what does conversion mean to your business? Submit a lead generation form or buy a product? These initial discussions underpin strategy development.
2. Understand your target audience
Audiences need to connect to all the different paid media channels. Taking an audience-centric approach to paid media unlocks the true potential of your strategy. But that means you know who your audience is. Once you find the right audience for your business, scale it up to reach more like-minded people. Stacking these audiences fuels your success in paid media.
3. Determine the best-suited channels for your campaign
There are several paid media marketing channels to choose from for your campaigns. However, you should choose a channel where your target audience exists. You can choose from Google Ads, Microsoft Ads, Facebook Ads, Instagram, LinkedIn, TikTok, Pinterest, YouTube, Snapchat, ABM Platform, Affiliate Marketing and more. Maximize campaign effectiveness by running the messages across multiple channels, including social ads, display ads, discovery ads, shopping ads, and video campaigns. It also increases your chances of optimizing your budget and reaching relevant, frequent web browsers.
4. Carefully create ad copies and creatives
Ads that do not capture the user’s attention or imagination are not noisy. The creative element of your ad is what your target audience sees. No matter how clever your targeting strategy, how well your campaign is set up, or how well your account is optimized, your campaign success will depend on your creativity. Focus on creating stop-scroll ads that engage, entertain, and enlighten.
5. Track your campaign performance
A successful paid media strategy evolves. Ad campaigns must be consistently managed and optimized to ensure a positive return on ad spend (ROAS). A variety of tools can be used to get to the heart of the data collected as part of your campaign. Use tools to generate detailed reports and customize existing campaigns to increase the ROI of your campaigns.
Summing it up
The paid media landscape can be overwhelming. There are many options regarding partners, channels, audiences, and types of campaigns you can use to be successful. That’s why it’s so important to start with an effective strategy that can lay the foundation for achieving your paid media goals.
If you are looking for PPC advertising services, then you must check out #ARM Worldwide. At #ARM Worldwide, we assist you throughout the process of media planning and buying – right from selecting the optimal combination of media outlets to taking the insights gleaned from the media planner to finding and negotiating ad space across the intended media channels. We utilize premium tools to analyze data according to the browsing habits of users. We evaluate proposals from media vendors to get insights about the competition.
Get in touch with us now!